LogoCOUNSEL
Book Audit

YOUR PROFILEIS LOSING YOUCASES

We turn LinkedIn into your highest-converting referral channel.

7+
340%
$2.1M

SEVEN
VERDICTS.

One transformation is anecdotal.
Three is a pattern.
Seven is a verdict.

MH

Marcus T. Holloway

Senior Litigator

Holloway & Drake LLP, Chicago

Commercial LitigationCase #01
MH
Marcus T. Holloway
Senior Litigator Β· 1st
Three years ago I lost a $4.2M case I should have won. Not in the courtroom β€” in the deposition room. Here's what I learned about witness preparation that changed everything for my practice...
πŸ”₯ 89,400 / mo viewsπŸ’¬ 14 / mo comments

Vulnerability-driven case story revealing a hard-won litigation insight β€” positioned him as a teacher, not a resume.

BEFORE1,200 / mo
AFTER89,400 / mo
BEFORE0–1 / mo
AFTER14 / mo
BEFORE0 / mo
AFTER6 / mo

"First retained client from LinkedIn came in 11 days after our first post went live. I'd dismissed this platform for a decade."

PS

Priya Subramaniam

Managing Partner

Subramaniam Nair PC, Houston

Energy & ArbitrationCase #02
PS
Priya Subramaniam
Managing Partner Β· 1st
The opposing counsel called my bluff in front of the arbitration panel. I let him. Here's what happened next β€” and why that moment taught me more about leverage than any law school class...
πŸ”₯ 124,000 / mo viewsπŸ’¬ 22 / mo comments

Courtroom narrative with a counterintuitive lesson β€” demonstrated strategic thinking to exactly the GCs who hire her.

BEFORE800 / mo
AFTER124,000 / mo
BEFORE0 / mo
AFTER22 / mo
BEFORE0 / mo
AFTER9 / mo

"Two Fortune 500 GCs reached out within 60 days. Both became clients. Neither found me through referral β€” they found me through a post."

DW

Daniel J. Westbrook

Partner / Lateral Hire

Cravath Swaine & Moore, NYC

Securities LitigationCase #03
DW
Daniel J. Westbrook
Partner / Lateral Hire Β· 1st
I moved firms at 48. My Rolodex moved with me. My reputation didn't β€” at least not online. Here's how I rebuilt a $1.8M book of business in 14 months using a platform I used to mock...
πŸ”₯ 218,000 / mo viewsπŸ’¬ 31 / mo comments

Lateral transition story with real numbers β€” spoke directly to the 30,000+ partners who face exactly this inflection point.

BEFORE2,100 / mo
AFTER218,000 / mo
BEFORE1 / mo
AFTER31 / mo
BEFORE0 / mo
AFTER14 / mo

"The profile audit was the best $3,000 I've spent on business development in my career. I made it back 600x."

CB

Camille RenΓ©e Bouchard

Founder

Bouchard Trial Group, Miami

Mass Tort / Class ActionCase #04
CB
Camille RenΓ©e Bouchard
Founder Β· 1st
Defense counsel offered $40,000 to settle. My client wanted to accept. I asked for 48 hours. Here's what I found in the discovery documents that changed the number to $4.2 million...
πŸ”₯ 340,000 / mo viewsπŸ’¬ 48 / mo comments

Discovery narrative that proved legal acumen without disclosing privileged information β€” went viral in plaintiff bar circles.

BEFORE600 / mo
AFTER340,000 / mo
BEFORE0 / mo
AFTER48 / mo
BEFORE0 / mo
AFTER19 / mo

"I was invisible online. Now referring attorneys contact me asking to co-counsel. My intake team had to hire a second coordinator."

TO

Theodore Okafor

In-House GC

Apex Renewables Corp, Austin

Energy Regulatory / M&ACase #05
TO
Theodore Okafor
In-House GC Β· 1st
The board asked me to cut outside counsel spend by 30%. I did it in 90 days. Here's the framework I built β€” and why every GC should negotiate fees the same way...
πŸ”₯ 96,000 / mo viewsπŸ’¬ 18 / mo comments

Operational insight for GC peers β€” positioned him as a thought leader, generating inbound from law firms and legal tech vendors.

BEFORE1,800 / mo
AFTER96,000 / mo
BEFORE2 / mo
AFTER18 / mo
BEFORE0 / mo
AFTER7 / mo

"I'm now on two advisory boards and fielding three lateral offers. All from people who read my content. None from recruiters."

SW

Serena Okonkwo-Walsh

Trial Counsel

Walsh Okonkwo PLLC, Atlanta

Employment / Civil RightsCase #06
SW
Serena Okonkwo-Walsh
Trial Counsel Β· 1st
The jury came back after 6 hours. I thought we'd lost. The foreperson read the verdict and I had to keep my face completely still. Here's what that $11M verdict taught me about reading a room...
πŸ”₯ 512,000 / mo viewsπŸ’¬ 67 / mo comments

Verdict story with emotional restraint β€” the silence in the writing mirrored the hush of a courtroom, readers said they held their breath.

BEFORE950 / mo
AFTER512,000 / mo
BEFORE0 / mo
AFTER67 / mo
BEFORE0 / mo
AFTER23 / mo

"That one post generated more qualified inbound than 10 years of conference sponsorships. I've since stopped sponsoring conferences."

JC

James R. Calloway III

Boutique Founder

Calloway Appellate Group, DC

Federal Appeals / SCOTUSCase #07
JC
James R. Calloway III
Boutique Founder Β· 1st
I argued before the Supreme Court at 41. My profile said "attorney." Here's why that gap between my courtroom record and my digital presence was costing me $600K a year in referrals...
πŸ”₯ 287,000 / mo viewsπŸ’¬ 41 / mo comments

Direct confrontation of the gap between expertise and visibility β€” the most-shared post in Counsel's history among senior litigators.

BEFORE400 / mo
AFTER287,000 / mo
BEFORE0 / mo
AFTER41 / mo
BEFORE0 / mo
AFTER17 / mo

"I'd argued in front of nine justices and couldn't get a referral from a partner two floors down. Counsel fixed that in six weeks."

HOW WE
BUILD YOUR CASE.

Three phases. No fluff. No vanity metrics. Every decision traced back to retained clients.

PHASE_01
Forensic Audit

We dissect what your profile is saying when you're not in the room.

Profile scoring against 47 authority signals. Headline rewrite. About section reconstruction. Featured section sequencing. We identify exactly why referral partners are scrolling past you.

↳ Delivered in 48 hours. Recorded video walkthrough included.

PHASE_02
Content Architecture

We build your content system around the cases that prove your worth.

We extract your 3 highest-stakes war stories, translate them into LinkedIn-native post formats, and build a 90-day editorial calendar calibrated to your practice area's decision-maker audience.

↳ 12 posts drafted. Editorial calendar. Platform-specific formatting guide.

PHASE_03
Authority Compounding

We run the playbook until inbound becomes your default acquisition channel.

Weekly post reviews. Algorithm feedback loops. Engagement strategy for referral network activation. Monthly analytics review with attribution to consultation requests and retained clients.

↳ Ongoing monthly retainer. Cancel anytime. Results tracked to revenue.

The audit takes 48 hours.

The results take as long as your next great case story β€” which you already have.

Book Your Profile Audit β†’
7/7

Every attorney who completed the Counsel program generated inbound consultation requests within 90 days.

WE'VE HEARD
EVERY OBJECTION.

"I don't have time to post."

We write it. You approve it in 4 minutes. Done.

"My clients aren't on LinkedIn."

Your referral sources are. Every GC, every partner at a larger firm, every lateral recruiter who can introduce you β€” they're all there, scrolling past your dormant profile right now.

"I tried it. Nothing happened."

You posted without a system. Posting without architecture is malpractice for your brand. We build the architecture.

"It feels self-promotional."

Teaching is not bragging. Your war stories are the curriculum other lawyers and their clients need. The platform rewards expertise β€” not ego.

YOU ALREADY
HAVE THE
EVIDENCE.

Your courtroom record is extraordinary. Your digital presence reads like a rΓ©sumΓ© from 2014. One audit changes that. Permanently.

The first step is 30 minutes.

Book a profile audit call. We'll tell you exactly what's costing you clients β€” no obligation.

Book Your Profile Audit β†’
7/7 transformation rate
Results in 90 days or refund
Bar-admitted professionals only